Liz King and Ed Wagaba Know How to Keep the Fun in Work

Dear Liz and Ed, Thanks for agreeing to be part of this new correspondence series. This is the first group email I’m attempting, so we’ll see how it goes… As I mentioned to you, the interview I recently published with Marc Zegans about building natural audience has started a number of interesting conversations in what seems to … Continue reading

The Art of Finding Natural Audience, with Marc Zegans

If you’re reading this article, then chances are you’re a working artist, or you’re well on your way to articulating your creative vision and following your creative career. You already know that you can’t do this alone. Finding the right team of collaborators and building creative community is crucial to your creative success. Welcome to … Continue reading

What the Hell is Branding, Anyway?

  What the Hell is Branding, Anyway? I’ve been having a lot of conversations about branding lately. For those of us who live in the world of branding, the term has almost become invisible. We eat, drink and breathe this stuff. It’s like water or air to us. But I had a conversation the other … Continue reading

Branding Professionals: Don’t Sell Yourselves Short

Electra Lives (here’s a little soundtrack for you to enjoy while you’re reading…) OK, how many of you branding professionals out there have been neglecting your own brand? C’mon, admit it. You build kickass websites for a living, and your own site is in desperate need of a refresh. Or, you handle social media for your … Continue reading

Project Mavens on the Move

Project Mavens has been busy over the long, cold winter, cooking up projects left and right. Now it’s time to come out of hibernation and share the fruits of our labor… Launching in NYC on April 17th, The Branding Lounge: A series of workshops co-presented by myself and designer, Jennifer Dopazo. Six weeks of writing … Continue reading