The Art of Finding Natural Audience, with Marc Zegans

If you’re reading this article, then chances are you’re a working artist, or you’re well on your way to articulating your creative vision and following your creative career. You already know that you can’t do this alone. Finding the right team of collaborators and building creative community is crucial to your creative success. Welcome toContinue reading “The Art of Finding Natural Audience, with Marc Zegans”

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What the Hell is Branding, Anyway?

  What the Hell is Branding, Anyway? I’ve been having a lot of conversations about branding lately. For those of us who live in the world of branding, the term has almost become invisible. We eat, drink and breathe this stuff. It’s like water or air to us. But I had a conversation the otherContinue reading “What the Hell is Branding, Anyway?”

Branding Professionals: Don’t Sell Yourselves Short

Electra Lives (here’s a little soundtrack for you to enjoy while you’re reading…) OK, how many of you branding professionals out there have been neglecting your own brand? C’mon, admit it. You build kickass websites for a living, and your own site is in desperate need of a refresh. Or, you handle social media for yourContinue reading “Branding Professionals: Don’t Sell Yourselves Short”

Project Mavens on the Move

Project Mavens has been busy over the long, cold winter, cooking up projects left and right. Now it’s time to come out of hibernation and share the fruits of our labor… Launching in NYC on April 17th, The Branding Lounge: A series of workshops co-presented by myself and designer, Jennifer Dopazo. Six weeks of writingContinue reading “Project Mavens on the Move”