What the Hell is Branding, Anyway?

  What the Hell is Branding, Anyway? I’ve been having a lot of conversations about branding lately. For those of us who live in the world of branding, the term has almost become invisible. We eat, drink and breathe this stuff. It’s like water or air to us. But I had a conversation the otherContinue reading “What the Hell is Branding, Anyway?”

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No Summer Vacation for the Project Mavens

Summer. Languid, luxurious days, lounging in the sun, lapping up the water, sipping margaritas… Ha. Nice bit of flash fiction, because alas, fiction it is… We are busy here, too busy to think about taking more than a day or two, here and there, for R&R, as we roll out language on a variety ofContinue reading “No Summer Vacation for the Project Mavens”