Liz King and Ed Wagaba Know How to Keep the Fun in Work

Dear Liz and Ed, Thanks for agreeing to be part of this new correspondence series. This is the first group email I’m attempting, so we’ll see how it goes… As I mentioned to you, the interview I recently published with Marc Zegans about building natural audience has started a number of interesting conversations in what seems to … Continue reading

What the Hell is Branding, Anyway?

  What the Hell is Branding, Anyway? I’ve been having a lot of conversations about branding lately. For those of us who live in the world of branding, the term has almost become invisible. We eat, drink and breathe this stuff. It’s like water or air to us. But I had a conversation the other … Continue reading