Developing Natural Audience – A Correspondence with Rachel Thompson

As part of my continuing correspondence series, Developing Natural Audience, I decided to reach out to author, book promoter and social media consultant, Rachel Thompson. Many of you may know Rachel from her company, Bad Redhead Media. Rachel is also the brains behind the Twitter blog sharing meme, #MondayBlogs, which she started back in 2012. … Continue reading

Branding Professionals: Don’t Sell Yourselves Short

Electra Lives (here’s a little soundtrack for you to enjoy while you’re reading…) OK, how many of you branding professionals out there have been neglecting your own brand? C’mon, admit it. You build kickass websites for a living, and your own site is in desperate need of a refresh. Or, you handle social media for your … Continue reading

Project Mavens on the Move

Project Mavens has been busy over the long, cold winter, cooking up projects left and right. Now it’s time to come out of hibernation and share the fruits of our labor… Launching in NYC on April 17th, The Branding Lounge: A series of workshops co-presented by myself and designer, Jennifer Dopazo. Six weeks of writing … Continue reading