Unstoppable: Project Mavens Brings Gamification to PlannerTech

The crowd at PlannerTech 2013 featuring Triberr founder, Dino Dogan. #techsytalk
The crowd at PlannerTech 2013 featuring Triberr founder, Dino Dogan. #techsytalk

On Tuesday, August 13th, hundreds of members of New York City’s event planning community assembled for what has become the industry’s hottest tech event: PlannerTech. Produced by Liz King Events, this full day educational symposium, now in its fourth year, showcases new event technology companies and features cutting edge presentations from industry leaders like international meetings technology expert Corbin Ball and Chief Digital Officer at the Metropolitan Museum of Art, Sree Sreenivasan. The event was held at the innovative downtown meetings and events center, Convene, and with its hashtag #techsytalk, was trending in the top two spots in NYC on Twitter, with almost 84,000 total social media impressions during the day!

Project Mavens founder Deborah Oster Pannell and scene maven & event consultant Patricia Ng led an all-day community building game that culminated in a riotous speed-auction of tech toys, gift certificates, and yes, a leather ice bucket shaped like a pumpkin. Throughout the morning and afternoon, participants were rewarded for getting to know one another by earning “Techsy Bucks” for interesting tidbits they learned about new friends they met and then sharing these anecdotes with Deborah and Patricia.

It’s amazing how excited people get at the prospect of winning something. In the end, a dozen prizes were auctioned off, with new friends pooling their Techsy Bucks to bid as high as $10,000 for prizes including an Apple TV, earbuds, speakers, gift cards from mobile car service app Uber and event planning software company etouches, a $300 credit from the mobile event networking app Bizzabo, and the infamous pumpkin ice bucket.

Project Mavens specializes in developing innovative communication to build community and business relationships. Partnering with the LKE team was a great opportunity to bring the potency of language and storytelling into a dynamic, live setting. Not to mention the fun of seeing grown people wave play money in the air as they competed for prizes.


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